Behind every successful business is a lot of behind-the-scenes work. Forming your LLC and setting up systems may feel tedious, but it’s the foundation that makes your vision possible.

You’ve probably heard it before: “Your story is your superpower.” But what does that actually mean when you're building a personal brand, especially during a season of transition? In this post, I’m sharing five powerful ways storytelling deepens trust, builds connection, and evolves with you as your brand grows. Whether you're stepping away from corporate or reshaping your business, this is your reminder that your story matters.

You don’t have to build your business on social media, even if that’s what most marketing advice says. In this post, I’m sharing five intentional steps I’m taking to grow a sustainable, values-driven brand without burning out or chasing visibility across platforms I don’t enjoy.

After 15 years in corporate, I didn’t expect the hardest part of starting a business to be unlearning what I thought was normal at work. In this post, I’m sharing the habits, mindsets, and ways of being I had to let go of in order to rebuild on my own terms.

I don’t want to wait until I’ve “made it” to share my journey. I’m in the early stages of building a business after leaving a 15-year corporate career, and the truth is that some of this feels messy. But there’s value in the mess. From learning how to sell without pressure to realizing my business was starting to depend too much on me, here are a few honest lessons from my early months in business.

I used to think ambition meant always climbing. But healing shifted my perspective. And after leaving corporate, I saw just how much I’d outgrown what I was chasing.

I had a plan. I had savings. But there were still things I didn’t see coming. These are the 3 biggest mistakes I made during my exit.