Move beyond YOUR 9-to-5:
systems, support, and strategies to start
+ grow your business

Program: The Owner’s Way

A membership community of new and aspiring women entrepreneurs

Learn more about the membership

Right now, you’re grinding at your full-time job while dreaming about building your own business

    • Figure out what to build first

    • Protect your energy while still excelling at work

    • Test ideas without risking everything

    • Reading books and blogs

    • Taking online courses

    • Following side-hustle “how-tos”

    • Overwhelmed by where to start

    • Stuck in analysis paralysis

    • Unsure how to actually move from idea to action

You’re tired of feeling overlooked at work while your dreams wait on the sidelines

After years of grinding and following the “rules,” you know you deserve to take control, build a business that aligns with your purpose, and grow with confidence.

It’s absolutely possible once you learn and apply the principles we teach inside the membership: systems, revenue building, and a sales-first mindset — the exact approach I’ve used to help women just like you move forward with clarity, structure, and momentum.

Imagine how much more confident and fulfilled you’d feel once:

  • You have a system that protects your time, energy, and focus

  • You know what to build first and why

  • You can take action without burning out or feeling guilty

  • You’re supported by women who see, hear, and understand you

Introducing
the Owner’s Way Membership

A private community for women ready to stop thinking like employees and start acting like owners.

Access practical systems, direct guidance, and real accountability to turn overthinking into momentum.

What’s inside

Systems

  • Build simple, repeatable habits and structures to protect your time, energy, and focus.

  • Tools and prompts to help you stay consistent and intentional with your work.

Support

  • A focused community of women taking action, providing accountability and space to apply what you’re learning.

  • Check-ins and prompts to help you maintain momentum and follow through.

Guidance

  • Clear direction on priorities, decisions, and next actions so you don’t have to guess.

  • Practical strategies to move forward confidently, even when things feel uncertain.

Live Events

  • Regular opportunities to apply the content, ask questions, and stay on track with your progress.

  • Local meetups as the community grows to connect with women near you.

Enrollment begins in January 2026

  • Investment: Monthly

    $30/month*

    *Founding member rate

  • Investment: Annual

    $300/year*

    *Founding member rate

Every month you wait in your 9-5 without building your business is a month of lost momentum, clarity, and confidence.

This is your chance to start moving forward now with guidance, systems, and a supportive community.

Meet Your Host

I’m Kathlyn Ferdinand, and I help women like you navigate life and career transitions with more ease and less chaos.

While navigating multiple transitions within a decade, my own shift from corporate employee to full-time entrepreneur has been the most challenging. And I wanted to create a space to support other women who know they’re meant for more while working their 9-5 job.

That’s why I created The Owner’s Way.

Learn more about Kathlyn

This offer is for you if:

  • You’re still in traditional jobs but dreaming of building something of their own

  • You’ve taken the leap into self-directed work and want guidance to thrive

  • You crave structure, accountability, and a supportive network

  • You need a safe space to voice the fears, doubts, and challenges

  • You’re ready to engage, learn, and grow alongside other ambitious women

This offer is Not for you if:

  • You’re only looking for motivation, inspiration, or pep talks

  • You want to outsource all decision-making or expect someone to “fix” your transition

  • You’re expecting overnight results or guaranteed business success

  • You’re looking for 1:1 guidance

Frequently Asked Questions

Still have questions? Take a look at the FAQ or reach out to us, hello@genesiscollectivemedia.com.

  • No — this is for anyone still in the 9-5 or recently transitioned to entrepreneurship.

  • You control the pace; recommended 1–2 hours/week to engage with prompts, exercises, and discussions.

  • While there's no required commitment period, I encourage members to give themselves at least 90 days (three months) to experience the full value of the community.