Stop thinking like an employee.
Start acting like an owner.
Program: The Owner’s Way
A membership community for women ready to move beyond the 9-5.
Right now, you’re grinding at your full-time job while dreaming about building your own business
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Figure out what to build first
Protect your energy while still excelling at work
Test ideas without risking everything
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Reading books and blogs
Taking online courses
Following side-hustle “how-tos”
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Overwhelmed by where to start
Stuck in analysis paralysis
Unsure how to actually move from idea to action
You’re tired of feeling overlooked at work while your dreams wait on the sidelines
After years of grinding and following the “rules,” you know you deserve to take control, build a business that aligns with your purpose, and grow with confidence.
It’s absolutely possible once you learn and apply the principles we teach inside the membership: systems, revenue building, and a sales-first mindset — the exact approach I’ve used to help women just like you move forward with clarity, structure, and momentum.
Imagine how much more confident and fulfilled you’d feel once:
You have a system that protects your time, energy, and focus
You know what to build first and why
You can take action without burning out or feeling guilty
You’re supported by women who see, hear, and understand you
Introducing
the Owner’s Way Membership
A membership community of new and aspiring women entrepreneurs.
Access practical systems, direct guidance, and real accountability to take concrete steps in growing your business.
What’s inside
Systems
Build simple, repeatable habits and structures to protect your time, energy, and focus.
Tools and prompts to help you stay consistent and intentional with your work.
Support
A focused community of women taking action, providing accountability and space to apply what you’re learning.
Check-ins and prompts to help you maintain momentum and follow through.
Guidance
Clear direction on priorities, decisions, and next actions so you don’t have to guess.
Practical strategies to move forward confidently, even when things feel uncertain.
Live Events
Regular opportunities to apply the content, ask questions, and stay on track with your progress.
Local meetups as the community grows to connect with women near you.
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Investment: Monthly
$30/month*
*Founding member rate
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Investment: Annual
$300/year*
*Founding member rate
Meet Your Host
I’m Kathlyn Ferdinand, and I help women like you navigate life and career transitions with more ease and less chaos.
While navigating multiple transitions within a decade, my own shift from corporate employee to full-time entrepreneur has been the most challenging. And I wanted to create a space to support other women who know they’re meant for more while working their 9-5 job.
That’s why I created The Owner’s Way.
This offer is for you if:
You’re still in traditional jobs but dreaming of building something of their own
You’ve taken the leap into self-directed work and want guidance to thrive
You need a safe space to voice the fears, doubts, and challenges
You’re ready to engage, learn, and grow alongside other ambitious women
This offer is Not for you if:
You have no interest in entrepreneurship, freelance or consulting
You’re only looking for motivation, inspiration, or pep talks
You’re expecting overnight results or guaranteed business success
You’re looking for 1:1 guidance (learn more about 1:1 support)
Risk-free guarantee. Cancel at any time.
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out to us, hello@genesiscollectivemedia.com.
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No — this is for anyone still in the 9-5 or recently transitioned to entrepreneurship.
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You control the pace; recommended 1–2 hours/week to engage with prompts, exercises, and discussions.
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While there's no required commitment period, I encourage members to give themselves at least 90 days (three months) to experience the full value of the community.
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You can cancel your membership at any time and payment will stop at the end of your billing cycle. There are no long-term contracts or commitments.
This investment is non-refundable which is part of our 100% commitment policy.
Due to the nature of content delivery, refunds will not be issued under any circumstances.
Contact hello@genesiscollectivemedia.com with questions.
By placing an order you are stating that you agree to our Terms & Conditions.